New Insights Redefine the Future of Padel in the United States

Padel’s rise in the United States has been evident for years, but the 2025 State of Padel in the US Report offers a sharper lens on where the sport truly stands—and where it is heading. Beyond headline numbers, the report unveils new patterns that are critical for investors, club operators, and coaches seeking to navigate an industry still in its infancy.

The report’s author, Patricio Misitrano, is a veteran of racquet sports with over 20 years of experience as a coach, club director, and strategic advisor. Having represented the U.S. in international padel competitions and co-founded high-profile racquet facilities, Misitrano brings both professional expertise and insider perspective to his independent analysis.

Here are some of the most important takeaways from this groundbreaking study:

Regional and Facility Shifts

The data reveals that Florida, Texas, and California dominate with 65% of all courts. But the real story lies elsewhere: indoor-first expansion is accelerating in the Northeast and Midwest. Warehouse conversions and retail reuses are now driving growth in colder and urban markets. At the same time, more than one-third of padel clubs also offer pickleball, a strategy that broadens appeal but risks diluting brand identity if not carefully managed.

Economics and Pricing Realities

Court rental rates show stark variations. While the median sits at $71–$80 per hour, high-end clubs in New York can charge more than $300. This spread underscores a fragmented market where local real estate costs, not player demand, often dictate pricing. For operators, the implication is clear: profitability depends less on chasing premium fees and more on creating sustainable models that balance accessibility with exclusivity.

Competition Structure Gains Shape

Until recently, U.S. padel lacked competitive coherence. That is changing rapidly. The United States Padel Association (USPA) now sanctions over 150 tournaments annually, while global circuits like Premier Padel and domestic leagues such as the Professional Padel League and National Padel League are building pathways from grassroots to professional play. The adoption of the World Padel Rating (WPR) as a national standard is another step toward unifying fragmented systems.

Trends Transforming Clubs

Three developments stand out. First, the “smart club” model—integrating booking systems, analytics, and content production—is positioning padel facilities as lifestyle destinations. Second, equipment sales are soaring, expected to grow more than 70% year-on-year, making retail a major revenue stream. Third, club-driven branding is emerging as a differentiator, with operators investing in merchandise, digital storytelling, and sponsor-ready identities.

Coaching and Talent Gaps

Perhaps the most urgent warning comes in the section on coaching. The U.S. relies heavily on foreign professionals, while domestic certification remains fragmented. Without a coherent pipeline for coaches and players, the U.S. risks becoming a purely commercial market rather than a competitive powerhouse.

Forecast and Risks

By 2030, projections suggest 6,800 courts and nearly 1 million players. The drivers—celebrity investment, franchise expansion, and youth programs—are in motion. Yet risks remain: overbuilding in key metros, investor misconceptions, and inconsistent coaching standards could stall progress.

The Takeaway for Padel in the United States

The report makes one thing clear: U.S. padel will not simply copy Europe’s path. Its trajectory blends technology, lifestyle branding, and crossover from tennis and pickleball. For investors and operators, the opportunity is historic—but only if they move with discipline, strategic clarity, and a long-term vision.

To access the full U.S. Padel Report 2025, a 60+ page independent analysis of the sport’s growth in the United States, please complete the short form here: 👉 Access the Report